Wednesday, July 6, 2011

Look in the mirror..

I had to laugh reading the lastest thread in Dentalfrown concerning denture clinic chains that have sprouted up all over the US.
Private practice Drs. questioning why or how can these operations be flourishing when, as they accuse, they bait and switch and overcharge for what they consider simple procedures.
I have no comment concerning the clinical aspects of what these companies deliver, but I can assure you that if many general dentists were taught more about removable and had a better understanding of removable treatment, and realized that treatment is more than a mush bite, and handing the patient a mirror followed by directions to set, process and finish, these places couldnt grow at the pace they are.

I can cite several thread and thread comments from many of these same townie Drs who publically hate treating denture patients but are still the ones that bitch the loudest about denture clinics in their areas. They want their cake and eat it too.

The answer is staring general dentistry right in the face.
Spend more time teaching dental students about hand holding and actually treating the patient rather than looking at their watches and treating them as some sort of commodity. Otherwise, expect business models like clinic chains and denturism to gobble that segment of your practice.

my opinion and nothing more....