Tuesday, May 29, 2012

Is it no wonder.....

Flat rating removable prosthetic services, and waiting until the conclusion of the case to bill or billing at the onset and expecting the client to pay before case is concluded? You have to be kidding! I cant believe the dunderheads that still offer this kind of advice in dental forums and justify it by saying others in their area do it. Its this mindset we have been trying to eliminate not propagate! Bill as your services are rendered and set your terms at 30 days. Your dental suppliers expect payment on a 30 day term, why do you not think the same should apply to your business?

Business 101 is to instill value in your products. By flat rating your work you have successfully erroded your chances of projecting value in your work or future work. Cash flow isnt having a cushion so you can wait 60-90 days, its about compensation for immediate services performed and products purchased, in a reasonable and customary fashion(30 days).

Im for itemization. I want my clients to know what exactly they are paying for. I want them to know shipping charges, tooth costs and so forth inflate the perception that we charge too much. You dont buy a car with a sticker that just reads Car...$25,000. We dont pay for auto repairs that just says Repair $600.00. So why mask all the things that contribute to the charged price for a removable prosthetic? The flat rate mindset is just another step in commoditizing a custom dental prosthetic down to a coathanger type of mentality.

Its no wonder.....4000 dental laboratories have closed in the last 2 years.

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